Privacy Policy

Data for Marketing Purposes: When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the site, we collect information about individual web pages or products you view, what websites or search terms referred you to our site, and how you interact with the site.Data for Providing Contracted Services: For clients engaging with our services, we collect information necessary to fulfil our contractual obligations, including but not limited to contact information (such as your name, email address, and phone number), company details, and other relevant information required to deliver the services you have requested.

Under GDPR, we process your personal data on the following lawful bases:Consent: For marketing communications, we rely on your consent, which you can withdraw at any time.Contractual Necessity: When we need to process your data to fulfil a contract with you.

Legitimate Interests: For purposes related to improving our services, marketing, and website analytics, provided these interests are not overridden by your data protection rights.

We use the information we collect for purposes including:Operating, maintaining, and providing the features and functionality of our website and services.Improving your experience on our website and developing new products, services, and features.Communicating with you, responding to inquiries, providing customer service, and sending service-related notices.Marketing purposes, such as sending news, updates, and promotional materials that we believe may be of interest to you, with your consent. Analysing trends, administering the site, and tracking user movements for aggregate use.

We do not sell, trade, or otherwise transfer your Personally Identifiable Information (PII) to outside parties unless we provide users with advance notice. This does not include trusted third parties, such as website hosting partners and service providers, who assist us in operating our website and conducting our business. These third parties are required to keep your information confidential and comply with applicable data protection regulations.We may also release information when its release is required to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety.

If we transfer personal data outside of the European Economic Area (EEA), we will ensure that the data is subject to adequate safeguards in compliance with GDPR. This may involve the use of Standard Contractual Clauses (SCCs) or ensuring that the receiving country has been recognised as providing an adequate level of protection by the European Commission.

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. If we no longer need your personal data, we will either delete or anonymise it.

Under GDPR, you have the following rights concerning your personal data:
Access: The right to request a copy of the personal data we hold about you.
Rectification: The right to request that we correct any inaccuracies in your personal data.
Erasure: The right to request the deletion of your personal data under certain conditions.
Restriction: The right to restrict the processing of your personal data in certain circumstances.
Portability: The right to receive your personal data in a structured, commonly used format and transmit it to another data controller.
Objection: The right to object to the processing of your personal data where we are relying on legitimate interests or direct marketing.
To exercise any of these rights, please contact us using the details provided below.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and by sending you an email before the changes become effective. We will update the "effective date" at the top of this Privacy Policy accordingly.

If you have any questions or concerns about this Privacy Policy or your data, or if you would like to exercise any of your rights, you can contact us at:
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Data Protection Officer
Perpetuo Insights Ltd
13 Wareham Road, Lytchett Matravers, Poole, United Kingdom, BH16 6FA
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Email: support@perpetuo.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.